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Segmentation and Data Mining Manager

Job Title:  Segmentation, Modeling & Data Mining Manager


Department:  Commercial


Section: CRM & Customer Experience


Role Objective

Own & deliver the proper Modeling, Segmentation & Data Mining foundation that help Etisalat Egypt in achieving targets, enhance customers’ experience, and move into Customer Value Management


Main Responsibilities

  • Own & deliver the Segmentations, Modelling & Data Mining strategy
  • Ensure cross department sync to capitalize on Data Mining & Segmentation products and move it into actionable campaigns / products
  • Avail a group of segmentation: Micro segmentation, Value driven, & Behaviour driven to support commercial decision making on all levels
  • Define, design and deliver the segmentation framework for Etisalat Egypt to support targets, commercial and planning and operational marketing.
  • Create a segmentation reporting suite and segmentations dashboard(s) to ensure the integration of the final segmentation products in Etisalat systems, process and people.
  • Ensure frequent updates to Etisalat Segmentation(s) & Modelling suite
  • Utilize the data-mining, Segmentations, and Modelling techniques to increase Etisalat subscribers ARPU
  • Define current data gaps and define analytical and data mining requirements
  • Manage an on-going body of high-quality intelligence predictive models, which can be used to support marketing strategy & decisions, and churn detection
  • Establish statistical approach for extracting representative sample from specific population for the purpose of Market Research, Analysis, Tracking, or Profiling.
  • Define the segmentation metrics that best supports Etisalat Egypt to become a customer centric organization.
  • Own and manage SLA to run multiple segmentations, and prediction simultaneously.


Essential Qualifications and Experience

  • University Degree in commerce, economics, business, statistics or engineering.
  • MBA
  • Minimum 10 years’ Experience in Telecom analysis related job
  • Minimum 4 years’ Experience in Segmentation & Data Mining projects
  • Proven Record of using Data Mining Tools in Telco related projects
  • Previous project management experience is a plus
  • Excellent Computer skills, Advanced MS excel & Access is required.
  • Very good in Arabic & English (Reading, Writing & Oral).

Desirable Qualifications and Experience

  • Excellent analytical & critical thinking skills.
  • Ability to build logical, consistent and coherent analytical reviews
  • Ability to work with minimum supervision to deliver objectives
  • Excellent communication skills.
  • Creative & Innovative
  • Team work skills
  • High level of commitment, reliability and dedication.
  • Working under pressure.
  • Ambitious and ability to learn quickly
  • Adaptability & flexibility
  • Independent thinker
  • Ability to lead others to deliver objectives


Special trainings / Credentials / Memberships/ Licenses


Data Mining Tools (KXEN, SAS, Clementine, etc.)


Access, SPSS, SQLt