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Communication Senior Analyst

 

 JOB PURPOSE:

  • Handles planning & implementation of Customer Value Management & Customer Relationship Management platform & the new *011# brand in all Marketing Communication 360o campaigns and all competitive and Tactical Communication Programs on ATL, BTL levels. Improving the awareness levels and educating the current and potential customers positioning Etisalat as the best value offeror and making for the first time a base of loyal prepaid customers to achieve the strategy of the company.

KEY ACCOUNTABILITIES:

  • Responsible for co-developing and implementing the strategy and communication plan for Etisalat CVM & CRM platform & the new *011# brand, based on research findings & proper analysis in compliance with Etisalat’s overall CRM strategy.        
  • Integration & Time Keeping
  • Responsible of the media briefing process for all Etisalat ATL & BTL campaigns.
  • Acting as internal PM maintaining smooth process and project launches start to end.
  • Maintaining the right flow of information between different Marcom functions.    
  • Co-manages & executes high-quality consistent fully integrated campaigns with ATL & BTL agencies from briefing to launch in order to deliver insightful, on strategy, easily comprehended and highly liked communication campaigns on time & on brand guidelines.  
  • Always maintains healthy and productive relationships with all external projects stakeholders including communication agencies, production houses, studios, on-ground activation agencies, celebrities, media and rights buyers and events’ organizers by demonstrating professional attitude in presentations, meetings and  project handling to ensure smooth operations and successful outputs
  • Always maintains healthy and production relationships with all internal projects stakeholders including VAS team, Finance, commercial budgeting, taxation, contracts, research, project management and procurement   
  • Abides by the production and bidding processes and procedures of Etisalat.
  • Make sure that all payments to external suppliers (agencies, suppliers and celebrities) are on time.
  • Oversees and manages the sponsorships & events portfolio for (*011#) nationwide to ensure optimizing the return on the budget allocated and to sufficiently and properly handle and manage suppliers/partners from planning phase to execution and implementation    

QUALIFICATIONS AND EXPERIENCE:

Qualifications:

Essential

  • Bachelor Degree

Desirable

  • Marketing, Economics, or Business Administration Degree

Experience:

Essential

  • 5 Years of Experience in Advertising